Google Store is the home for all things Fitbit.

Shop below or get help with your Fitbit account here.

Pixel and Fitbit keep you moving.

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Smartwatches

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Fitbit Trackers

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Compare products

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Accessories

Now in two sizes

Google Pixel Watch 3

Big Screens. Bigger Strides.
Now in two sizes

Google Pixel Watch 3

Big Screens. Bigger Strides.
The 41 mm Pixel Watch 3 and the 45 mm Pixel Watch 3, both with the Active Sport Band in the colour Porcelain, side by side.
The 41 mm Pixel Watch 3 and the 45 mm Pixel Watch 3, both with the Active Sport Band in the colour Porcelain, side by side.

Fitbit Charge 6

Redefine your routine.

Fitbit Charge 6

Redefine your routine.
The Fitbit Charge 6 in the colour Coral.
The Fitbit Charge 6 in the colour Coral.

Fitbit Sense 2

Manage stress and sleep better.

Fitbit Sense 2

Manage stress and sleep better.
A person waking up in bed behind a front view of the Fitbit Sense 2 in the colour Lunar White.
A person waking up in bed behind a front view of the Fitbit Sense 2 in the colour Lunar White.

Fitbit Versa 4

Designed for fitness.

Fitbit Versa 4

Designed for fitness.
An angled view of the Fitbit Versa 4 in the colour Waterfall Blue.
An angled view of the Fitbit Versa 4 in the colour Waterfall Blue.
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Which one is right for you?

Deep dive into the technology.

The Fitbit app displaying a Daily Readiness Score of 82 and target goal for excellent readiness.
The Fitbit app displaying a Daily Readiness Score of 82 and target goal for excellent readiness.

Fitbit app

Designed to keep you close to your goals, boost your motivation and show your progress throughout your health and fitness journey.
A cyclist laughing and wearing the Fitbit Charge 6 in the colour Coral.
A cyclist laughing and wearing the Fitbit Charge 6 in the colour Coral.

Google apps

Get there faster. Make purchases simpler. Welcome Google Maps and Google Wallet to your Fitbit smartwatch. [[languages]]
A group of people dancing outside and wearing Fitbit watches and trackers.
A group of people dancing outside and wearing Fitbit watches and trackers.

Daily Readiness Score

Optimise your routine with a score that gives personalised workout intensity and recovery recommendations based on your body.
A person running outside while wearing the Google Pixel Watch 3.
A person running outside while wearing the Google Pixel Watch 3.

Cross the finish line with help from the Pixel Watch 3.

Stay motivated, maximize performance, create the perfect run routine, and more.1

Cross the finish line with help from the Pixel Watch 3.

Stay motivated, maximize performance, create the perfect run routine, and more.1
Fitbit Premium

Boost your fitness routine with Fitbit Premium.

Get advanced insights, personalised recommendations and energising workouts. Get started with six months of Fitbit Premium included with your smartwatch or tracker.2,3
Fitbit Premium

Boost your fitness routine with Fitbit Premium.

Get advanced insights, personalised recommendations and energising workouts. Get started with six months of Fitbit Premium included with your smartwatch or tracker.2,3
The Fitbit app displaying a full body strength workout included with Fitbit Premium.
The Fitbit app displaying a full body strength workout included with Fitbit Premium.

Accessories

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Bands
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Power, cables and adaptors

Accessories

Do not announce
Do not announce
Bands
Do not announce
Do not announce
Power, cables and adaptors

More from the Pixel portfolio.

New
The backs of the Pixel 9 Pro and the Pixel Pro XL side by side
Pixel 9 Pro
All pro. Pure magic.
New
The Pixel Buds Pro 2 in the colour Porcelain in an open charging case
Pixel Buds Pro 2
Light ears ahead.
The Pixel Tablet with the home screen showing multiple icons
Pixel Tablet
Help in your hand. And at home.

More from the Pixel portfolio.

New
The backs of the Pixel 9 Pro and the Pixel Pro XL side by side
Pixel 9 Pro
All pro. Pure magic.
New
The Pixel Buds Pro 2 in the colour Porcelain in an open charging case
Pixel Buds Pro 2
Light ears ahead.
The Pixel Tablet with the home screen showing multiple icons
Pixel Tablet
Help in your hand. And at home.

Why buy on the Google Store?

Trade in your old watch and save.*
Trade in your old watch and save.*
Preferred Care for added protection.
Preferred Care for added protection.
Finance your watch.
Finance your watch.
Free of charge shipping and returns.†
Free of charge shipping and returns.†
  • 1
    Works with most phones running on Android 10.0 or newer. Requires Google Account, Google Pixel Watch app and Internet access. Some features require a Fitbit mobile app and/or paid subscription. Google apps and services and Fitbit Premium content and features are subject to change and may not be available in all countries or languages. Google Pixel Watch is not compatible with Android (Go edition). See g.co/pixelwatch/specs for technical and device specifications.
  • 2
    Fitbit Premium content and features may change. Content recommendations are not available in all countries and may be in English only.
  • 3
    With eligible device purchase. New and returning Fitbit Premium members only. Must activate membership within 60 days of device activation. Valid form of payment required. After the six-month period, subscription will renew at £7.99 monthly or £79.99 annually (based on your registration designation). Cancel at any time. Membership cannot be gifted. Content and features may change. See g.co/fitbitpremium/help for more details. Full terms: g.co/pixelwatch/fitbitpremium-tos.
  • 5
    Some Google apps and services are not available in all countries or languages
  • *
    Trade-in can only be applied with a new Pixel purchase. Trade-in estimate is confirmed at checkout and the value depends on model and condition of eligible trade-in device. Value may vary from estimated value following inspection and whether the trade-in device matches description provided during the Trade-in questions. Your device must be in good working order, power up and have no major screen damage to qualify. You are responsible for deleting all data from the trade-in device before despatching it to our Trade-in partner. The trade-in device cannot be returned so ensure all data is backed up. We reserve the right to ask for proof of ownership. If you return your new Pixel device, you will not be able to retrieve your old device and will only be offered, by way of GStore credit, an amount equal to the trade-in price given for your old device. If the value of your traded device is greater than the value of your new device (excluding VAT) then any difference will be issued through Google Store credit. Full Terms and Conditions apply.
  • †
    All orders that are delivered free of charge use the lowest-cost option unless otherwise noted. All free of charge returns are subject to the following conditions.